Here’s how it works: Sign up HERE if you have a landline and HERE if you only have a cell phone and upon approval they send you a scanner. You scan all the purchases you bring into your house, groceries, healthy and beauty, clothes, etc. (This is a fun thing to let the kids do!) Once a week, you hook the scanner up to your computer (or you can elect to get the scanner that submits it’s data over a landline) and in about a minute it transmits the data back to Nielsen.
You earn points for each weekly submission (150 points but it goes up the longer you’ve been a member) and then you also complete a short survey on each store you shopped at that week (100 points per store).
The points can be exchanged for a variety of prizes such as a Step 2 Easel for 34,000 pts or Dooney & Bourke® Small Tulip Tassel Tote for 95,000 points (awesome!). They have over 250 prizes to choose from.
I applied for this program a few weeks ago and haven't heard anything back yet but it sounds like an easy enough way to earn free prizes. Have an older child? Even easier because it makes a really fun game for them to scan all your purchases!